Don’t Ask ‘What Can AI Do?’ Ask ‘What’s Worth Automating?’

In today's rush to AI everything, companies are asking the wrong question: "What can AI do?" It's the business equivalent of asking, "What can a sixteen-year-old with a Lamborghini do?" Plenty, sure, but none of it guarantees a safe or smart ride. The smarter question savvy firms are asking is, “What's actually worth automating?” This is where real value is unlocked, helping businesses to focus not on glitzy tech demonstrations but on enhancements that actually move the needle.

When businesses dig into using AI, they're often chasing sparks when they should be torchlighting their dark corners. Sure, automating customer service chatbots makes headlines, but that doesn't equate to increased customer satisfaction or loyalty. Where AI shines is in the grunt work: analyzing data sets you’d flip through only if you were trapped on a desert island. The game-changer? AI can sift through vast troves of consumer behavior to find patterns that predict churn before it happens. That's not just cutting costs; that's generating revenue.

Automation is not a checkbox to tick; it's a scalpel. A precise, transformative, but dangerous if misused. The companies that win in this game don't adopt AI like a tech hobbyist buying an overpriced gadget. They wield it with intent and foresight, automating tasks that don't just save dollars but make sense. As the world gets lost in the AI gold rush, the question wise leaders must answer is: Are you digging in an old mine, or paving the way to a new future?